100 years of family tradition lays the foundation for the exceptional service and handmade rugs that we offer today. As in the past, we still provide VIP service to diplomats, dignitaries, royalty, and celebrities, and are happy to extend that same, personalized attention to interior designers and rug connoisseurs.

The store's history dates back to the beginning of the 20th century, starting in Iran as Parsi Rugs and soon becoming a leader in international rug distribution by expanding our reach overseas. The family business relocated to California, and since, has been considered one of the finest interior-shopping destinations in the West Hollywood and Beverly Hills area.

Jimmy's expansive collection ranges from modern, name-brand rugs to traditional, Pakistani and Tabriz Hajalili pieces. We also stock antiques from as far back as the early 1900s. Collectors and decor enthusiasts will be enthralled with the selection we have to offer in our 3,500-square-foot showroom.

We offer many specialized services, including: local delivery, in-home consultations, custom rug manufacturing, professional care and repair, wholesale-pricing programs for interior designers, and a one-on-one boutique experience that you'll only find here.

Win a LUXE subscription or an iPod Touch!

Interior designers and hand-made rug fans, win one of two one-year subscriptions to LUXE Interiors + Design magazine every month, or win one iPod Touch in a final drawing in December. "Like" Jimmy's Facebook page to join the contest.